Philosophy (stolen from AJ Ricci)
1. Identify the most important question driving a hypothesis and design the most direct experiment to answer that question.
2. Develop technologies that allow (1) to happen.
3. Assume nothing.
4. Believe nothing.
5. Understand every detail of your experiment.
6. Embrace failure, it may be the most important thing you do today.
7. Let the data tell the story, it is the only story that matters.